Sales Marketing

Brand Positioning

As a hospitality services company, Who you are? What do you stand for? How are you recognized in the market? What is your core? How is that different from your competitors? Your positioning in the market place allows you the opportunity to define your standards of quality and showcase them to the market justifying the charges you apply for the services that your hotel provides.

These tools once set; act as seeds for the complete hotel’s strategy, including human capital. These tools allow a hotel to set standards and benchmarks for how they will be viewed by guests, staff and the market. IHC along with its team of brand specialists can help you create or revisit your organization’s softer side.

S&M Audits and Troubleshooting

With the constant change in global markets and platforms, time and again hotels tend to underperform .This is due to lack of proper sales resources, processes, market coverage or distribution systems & sometimes even spending much more than necessary with inferior results. To identify what needs to be done to help improve and enhance the S&M process for higher revenue generation it becomes important to first identify where the problems may lie.

The IHC S&M team upon being commissioned for a project will first do basic research on your property during which it will then spend 3 to 4 working days on property/hotel with your S&M Leadership team and GM. Post this audit we will, along with your management team present the areas of opportunity for growth in revenue for the hotel and better cost effective and efficient solutions simultaneously building your team’s confidence towards success

Sales Systems and Processes

The increased usage of social media and the internet has revolutionized the sales process. The channels of booking are changing and today, it does not matter how big you are, but, how fast you are to evolve with the right systems and processes in place for sustained growth.

The IHC team understands that you may not always have the resources available that differently branded competitors may have. However, that does not mean that you as a hotel company cannot have better, simpler and more efficient processes to generate higher revenue.

Allow the IHC team to work with you and evaluate your current sales systems, processes and practices. Partnering with your management team, we will help you develop faster, simpler, cost efficient and highly effective sales processes and systems which will seamlessly integrate various sales channels to generate higher revenue for your organization.

E-Marketing and Distribution

In certain markets today, above 85 % of bookings are made through electronic marketing channels. This change in technology and its availability to all consumers has also caused a flooding of service providers, with specialist providers for electronic marketing solutions in GDS and Web.

Who do I work with? What is the right balance of sales push?
How do I ensure that all my electronic channels are interconnected to my PMS?
Inventory availability? Promotions, Advertising, Visibility and Guest feedback?

These are some of the many questions hotel INVESTORS / owners / management companies and GMs grapple with today. At IHC, we recognize that there is no simple answer for all these questions but that the answer to most of these questions lies within your organization’s existing systems. We evaluate your current electronic marketing systems, create processes and steps to link and balance connectivity, in a seamless manner. Simultaneously the IHC team, on your behalf, also develops sales strategies for electronic distribution and visibility with the right mix to generate and optimize revenue results

Social Media Marketing

Today, increased usage of social networking tools and e–travel companies such as Facebook, Twitter, Trip-Advisor etc the rules of marketing, business-to-customer have changed forever. The consumer -to-consumer endorsement provided by social media today allows guests to choose to stay away from a product completely.

As a part of the social media development plan, the team at IHC will:

• Review your marketing plan
• Work with your S&M leadership team to create a social media plan and
• Offer A1 day training for key resources on social media marketing, including to department heads and line staff.

IHC with its digital specialists provides seamless integrated solutions linking social media marketing with what your hotels offers allowing your product higher visibility and reach.

Revenue Management

With new Channels distribution opportunities being added on continuous basis, it becomes increasingly difficult to manage your business and ensure that you are maximizing every channel with optimum timing and price.

At IHC, our team of revenue specialists will work with your team to analyze current performance trends in your segment and help in, applying industry revenue and distribution best practices that will help you increase the profitability of your distribution efforts.

These will include a revenue management audit and strategy review comprising of:

• Your pricing strategy and business mix
• Rate parity issues, room types selling strategy with room and rate hurdles
• Current use of tools and reports
• Electronic marketing strategy
• Performance trends and competitive market positioning